Turning your wiz bang digital solution into reality through effective implementation

Turning your wiz bang digital solution into reality through effective implementation

In this episode on helping digital startups sell their solutions, I want to focus on the issue of implementation. It is certainly important to have a wiz bang digital solution. Equally important is how to implement the solution and manage the changes it causes. All...
Clearing Healthcare Hurdles and Building a Client Base

Clearing Healthcare Hurdles and Building a Client Base

In my last blog post I discussed the challenges digital health startups face when trying to sell to hospitals and health systems. In this post I suggest some ways to overcome the hurdles and succeed in building a client base. Startups need to be realistic about where...
Selling to digital to a hospital? Think like the CEO

Selling to digital to a hospital? Think like the CEO

The pathway to success for digital health startups is challenging. Hospitals are often looked at as the point of entry for digital startups. Trying to work with large hospitals can pose challenges for early stage start-ups for several reasons: 1) Hospitals often are a...