Why should an organization hire you? What do you bring to the table that helps the organization win? What are you known for? If you aren’t communicating these answers briefly and succinctly (backed with facts), you are not standing out and will have a tougher time with your job search. Do not assume your experience and resume speaks for itself. Most people do not read every word of your resume- they scan it and size you up in a matter of seconds. Do not make people guess or leave it up to chance- tell them what you are known for and how you create value for organizations.

Almost 100% of the executives I speak with in my executive advisor role for Wiederhold & Associates do not understand and communicate their value proposition. This is nothing more than personal branding- think of yourself as a business. What brand messages are you communicating? Most people will believe you are who you say you are. For example, if you’re known for growing market share and you communicate this simple message (backed with facts), you have just communicated a brand message.

How do you identify your value proposition? Look at your career accomplishments and look for consistent results. It will likely come from results in service, patient safety, quality, net revenue growth, service line development, employee/physician engagement, turnover, cost containment, productivity, market share, profitability, turnarounds, community benefit or engagement, etc

A well communicated value proposition looks like this, “I am known as a turnaround expert. For example, in my last role I led a $20 million turnaround” or “I am known for getting results in patient satisfaction. For example, in my last role we improved HCAHPs from the 12th percentile to the 75th percentile”.

Be intentional and purposeful about your value proposition- if not it will be defined for you (or not at all). For help in crafting your personal brand, go to www.wiederholdassoc.com for a free consultation.

Author: Greg Nielsen

Since starting his healthcare career in 1997, Greg Nielsen has served as the CEO of hospitals in Ohio, Nebraska, Wyoming and Montana in both the non-profit and for-profit sectors. Greg is known for bringing energy and new life into organizations by inspiring others around a vision and executing strategies to achieve that vision. Greg has a passion for helping individuals and organizations achieve their true potential. He believes this is best accomplished by carefully and intentionally feeding your mind, body and spirit on a daily basis. Greg earned a bachelor’s degree from Concordia College in Moorhead, MN and a master’s in healthcare administration degree from the University of Minnesota. Greg is married and has three children. Greg enjoys staying physically active and hunting pheasants with his lab, Ashe, when he’s not working or spending time with his family. When Greg was in transition and working with Wiederhold & Associates, he executed his transition at the highest level and started the journey with the right amount of passion, attitude and confidence. Greg has graciously offered to speak with all our transition clients as they enter this extremely important journey and share his successful experience as encouragement.