Healthcare Reform and Strategic Communications

Healthcare Reform and Strategic Communications

Last week Texas Health Resources set a good example of how to use strategic communications as a means to differentiate itself within the environment of healthcare reform. Texas Health Resources is a not-for-profit health system comprised of 26 hospitals, 58 outpatient...
Healthcare Reform and Strategic Communications

Build it and they will come…or will they? What happens after you open for business.

So, you’ve finally had the ribbon-cutting ceremony on your new hospital or health clinic. You’ve wrapped up all the media events and private tours with major donors and community leaders. Now it’s time to get to work. Through all of the market studies, building...
Technology is improving patient experience inside and outside the hospital

Technology is improving patient experience inside and outside the hospital

As industry leaders look to the future of healthcare, patient experience continues to gain top priority as a critical pathway to optimizing care and improving patient outcomes.  Healthcare providers are visibly aware that the culture of their organization ultimately...