Want your employees to do their best work? Make it safe to fail.

Want your employees to do their best work? Make it safe to fail.

As healthcare leaders, we want to inspire and empower our employees to do creative, high-quality work that serves our patients and our communities. There is seemingly no end to the methods executives can use to accomplish this goal, but I have found that no strategic...
Healthcare Reform and Strategic Communications

Healthcare Reform and Strategic Communications

Last week Texas Health Resources set a good example of how to use strategic communications as a means to differentiate itself within the environment of healthcare reform. Texas Health Resources is a not-for-profit health system comprised of 26 hospitals, 58 outpatient...
Healthcare Reform and Strategic Communications

Build it and they will come…or will they? What happens after you open for business.

So, you’ve finally had the ribbon-cutting ceremony on your new hospital or health clinic. You’ve wrapped up all the media events and private tours with major donors and community leaders. Now it’s time to get to work. Through all of the market studies, building...