The Concept of Networking

The whole concept of networking is one of my favorite and most passionate subjects.

In prior articles, we have touched on many aspects of effective networking, whether in transition or not. Building a broad and deep network is so essential to one’s success that it cannot be ignored.

What I have personally observed over a 28 year period and confirmed through colleagues is clear: We can’t make it without solid key relationships. Many people will find expanding their network to be challenging, but with practice and effort, you can begin to make meaningful and fruitful connections.

There are three key components to effective network communication.

Connecting Point: If you’re going to get somebody to take interest in your phone call, you must differentiate yourself so they choose to respond to you. The connecting point is finding something that you share in common. This can be any person, place or thing. It requires homework but it also ensures greater success as you expand your network. Whether you connect on the first attempt, leave a message, text, or send an email. The connection point is the most powerful tool in developing a memorable network relationship.
Seeking Information: Obviously, expanding your network means making initial calls to people you’ve never connected with before. For those in transition, resist the temptation to focus on jobs until you have created a solid connection. Seeking information makes it easier for the other person to open the door to friendly conversation. That information could be around what this individual has done, an organization that you’re exploring, or a location that you have an interest in. There are a lot of options here.
Value Statement: It is important that you understand and can articulate your value. When this connection is concluded, that individual should know that you and your team are good at what they do. Your network will not refer you to others unless they understand what you do and are confident that you do it well.

If you are looking for career advancement, you must become the most effective networker you can be. Include these three components when you’re expanding your network and I promise you will find success.

Here’s to your success,

Jim