If you think your Master’s degree and experience alone will translate into landing that great executive job, you will likely find disappointment. Why? Simple – everyone else in the candidate pool has a Master’s degree and experience. You need to stand out from the crowd. How does one do this? By communicating your value proposition. What are you known for? What is your brand? What is your calling card? What measurable results are you known to achieve? These are the questions you must answer and clearly communicate in order to make yourself stand out in a sea of executives.

Don’t make recruiters and hiring managers figure things out on their own – it is up to you to communicate your brand, value, and worth. Don’t assume people read every word of your resume – they likely do not. You must stand out by communicating why you are valuable to an employer

How do you identify your value proposition? Ask others. Read your prior evaluations. Look at results in the following areas: service, quality, people, community, growth, finance. Identify themes in your resume.

Remember- organizations have problems and executives have solutions. Communicate your brand by communicating the types of solutions you’ve solved for your employers.

Author: Greg Nielsen

Since starting his healthcare career in 1997, Greg Nielsen has served as the CEO of hospitals in Ohio, Nebraska, Wyoming and Montana in both the non-profit and for-profit sectors. Greg is known for bringing energy and new life into organizations by inspiring others around a vision and executing strategies to achieve that vision. Greg has a passion for helping individuals and organizations achieve their true potential. He believes this is best accomplished by carefully and intentionally feeding your mind, body and spirit on a daily basis. Greg earned a bachelor’s degree from Concordia College in Moorhead, MN and a master’s in healthcare administration degree from the University of Minnesota. Greg is married and has three children. Greg enjoys staying physically active and hunting pheasants with his lab, Ashe, when he’s not working or spending time with his family. When Greg was in transition and working with Wiederhold & Associates, he executed his transition at the highest level and started the journey with the right amount of passion, attitude and confidence. Greg has graciously offered to speak with all our transition clients as they enter this extremely important journey and share his successful experience as encouragement.