We offer a unique set of marketing and branding services geared to create and/or repair your professional brand or launch your business. Customized packages created just for you!
Your online reputation can make or break a career. We work with you to build a postive digital footprint through a series of actionable steps.
Ready to start a new chapter in your career? We work with you to develop your business branding — from a custom designed logo to your new company’s website.
Become an industry influencer. Work with our professional writer to develop articles with your byline and written in your voice.
Learn how to build your profile and use LinkedIn strategically. When harnessed, LinkedIn is a powerful tool for networking and can be a great asset during a job transition or career change.
Your resume is the foundation when going through a job transition. Our resume writers are experts in creating a results-oriented document, effectively differentiating you during your job search.
We offer completely customized programs to meet your needs and individual circumstances.
We specialize in preparing highly qualified professionals for their next career move, both through traditional placement and entrepreneurial ventures. Our process involves taking a close look at every aspect of your image — including in-person, on-paper and online.
We live in a digital world, where our every move is tracked and recorded online to be preserved and accessible for all time. The results of simply “Googling” your name could impact your ability to successfully make that next career move.
Our reputation building and repair services help you take control of your digital footprint, effectively minimizing negative search engine results while boosting the positive and effectively building your professional brand.
You will meet with our Reputation and Brand Building consultant who will first assess your situation. Based on this assessment, a customized program is created. Frequent tactics include:
Each of our packages are completely customized to fit your situation. We understand that you have a unique story to tell and challenges to address. Our approach offers not only strategic-level brand management but also step-by-step implementation and coaching.
Can you remove my negative search results? Unfortunately, no. And if any other company says they can, chances are they are bluffing. It’s very rare that you can get an article removed from the Internet once published, and the ways in which you can further endanger your reputation (i.e. You ask the news outlet to remove the offending article and it encourages them to make your “old” news a story again just because they can.)
Can you guarantee results? We guarantee that your website will begin ranking on the first page of Google search results using a specific set of keywords (most likely your name) within six months of its launch. How quickly and how high it ranks depends on how many industry expert articles you produce, and how well they are promoted. High traffic to your website increases its search credibility, which increases its chances of rendering in search.
How long does it take? Online brand building and reputation repair takes time. There is no magic wand solution to improving your search engine results and/or creating a digital footprint. Our minimum program is six-months, but most opt for a 12+ month engagement.
Are you interested in being your own boss? We work with many clients who opt to create their own business instead of jumping back into the traditional workforce. We offer business start-up services to help you launch your business into the marketplace and/or industry of choice. We work with you as you define your business mission and services. While most of our program centers around creating a brand for your new company and teaching you how to market it, we do offer strategic business consulting upon request.
Business Development Coaching
Sales/Outreach Pipeline Coaching
Brand Creation and Management Coaching
Custom Logo Design
Business Cards, Letterhead, Email Signature
LinkedIn Training
Social Media Account Setup (Twitter, Facebook Pages, etc.)
Custom Website Design
Website Content Creation
Ghostwriting and Promotion Service
e-newsletter Creation
We offer marketing and promotion maintenance packages upon request. Through these engagements you get the benefit of working with our marketing experts and have access to enhancing your article promotion through the Wiederhold & Associates network, which is over 12,000 strong, made up of mostly healthcare professionals.
Interested in building your brand and becoming a published industry influencer? Each and every one of you is a subject matter expert. But not everyone loves to write. We have a group of talented professional writers trained to interview you on a topic and turn it into a blog article with your byline — written in your voice. Our process is simple and will save you time! We also promote your article to a network of over 12,000 healthcare industry professionals. All copyrights retained by you.
If you have created a website through our reputation repair or brand building program, we will post your blog to your website first. All other promotion will be focused on promoting your article and driving traffic back to your website to enhance your search engine optimization (SEO).
Other places we publish/promote:
Your LinkedIn account
Wiederhold & Associates LinkedIn, Twitter, & Facebook
Wiederhold & Associates Blog
For an additional cost we can pitch your article to industry journal(s) and/or news outlets of your choosing. Ask for details.
Over 87% of recruiters use LinkedIn to find or vet job candidates, which is more then all the other major social media networks combined. Our LinkedIn consultants work with you on creating a profile that aligns with your brand, is consistent with your most recent resume and contains keywords that will help you be found. Our experts will also show you how to use LinkedIn to network and find your next job opportunity.
In addition to a refreshed profile, completely search engine optimized and aligned with your goals, our experts delve into the following:
Interested in building your brand and becoming a published industry influencer? Each and every one of you is a subject matter expert. But not everyone loves to write. We have a group of talented professional writers trained to interview you on a topic and turn it into a blog article with your byline — written in your voice. Our process is simple and will save you time! We also promote your article to a network of over 12,000 healthcare industry professionals. All copyrights retained by you.
In addition to a refreshed profile, completely search engine optimized and aligned with your goals, our experts delve into the following:
Tired of throwing your resume into a digital black hole? Is no one calling you back? Perhaps it’s time to take a look at your resume. No doubt you are a highly qualified professional, but your resume may not be communicating your qualifications clearly. Our resume writers are experts in crafting an executive-level resumes. They work with you one-on-one to design an eye-catching document that shows where you’ve had impact and rendered measurable results throughout your career. A good cover letter is also essential in the job search process. Your resume writer will help you create a template for use with your resume.
You will be introduced to one of our resume writers who will work with you throughout this process.
Before your resume is finalized it goes before our Core Team for proofing and feedback. This ensures our clients recieve only the highest quality resumes that meet our program standards.
wiederhold@wiederholdassoc.com and someone on our team will get with you as soon as possible.
The world we live in now is much different than it was 10 years ago. You can no longer approach transition the way you did in the past, it is now highly competitive and you need to take your career to the next level. Transition has become a science, not a mindless process utilizing old and outdated methods.
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We are not recruiters. Wiederhold and Associates is a leading provider of career development, internal/external transition services and executive coaching to the healthcare industry.