I was recently speaking with a hospital CEO about his views on marketing, and he said “You know, there are two types of marketers – those that spend money and those that make money. I prefer the latter.” Good point, of course. We should all fall into the “maker” category. How can you make sure you do?
Four ways to avoid being categorized as a “spender”:
I hope these tips are helpful to you in either affirming what you’re already doing or giving you some things to consider working into your marketing program. It can be easy for marketing to be left out of C-suite discussions, and it’s so critical that we’re there so we can provide our best service to the organization. Spenders don’t get a seat at the table. Makers do.
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