Putting the Execute Back into Executive

Say the word “executive” to some people and it conjures up images of leather chairs and mahogany desks. In reality an executive’s job is to execute, or achieve results. At times we all get caught up in the storms that surround us- meetings, urgent issues, committees, etc. Just remember, never confuse activity with results. Like what? In healthcare we must achieve results in: service, patient safety, quality, growth, market share, service line development, cost containment, productivity, community benefit, employee/physician engagement, turnover, etc.

When executing, know where you are going. In order to execute you must have a X-Y goal in mind. For example, create a goal to grow market share from 22% to 50% in two years. If you are not clear where you want to go, how will others be clear? Relentlessly pursue your goal as that’s why we were hired- to execute and achieve results.

At the conclusion of your tenure with a given organization, know what you’ve executed. What was your X-Y in HCAHPs, profitability, turnover, market share, etc.? Clearly communicating these results to recruiters and hiring managers is the key to honing your value proposition. Remember- execution and results are the reason we get paid.

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